Illustration by Alex Castro / The Verge
On Tuesday, New York Attorney General Letitia James announced a new lawsuit against e-cigarette company Juul, alleging that the company misled consumers about the risks of vaping through deceptive advertising.
In its lawsuit, New York alleges that Juul’s marketing of its products downplayed their health risks and used “colorful images of attractive, young models” to appeal to minors.
“There can be no doubt that JUUL’s aggressive advertising has significantly contributed to the public health crisis that has left youth in New York and across the country addicted to its products,” James said. “By glamorizing vaping, while at the same time downplaying the nicotine found in vaping products, JUUL is putting countless New Yorkers at risk. I am...
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New York attorney general sues Juul for deceptive marketing
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November 19, 2019
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