Bird will give you free scooter rides if you take a selfie while wearing a helmet

Photo by Amelia Holowaty Krales / The Verge

Bird says it will start giving out free rides to customers who take selfies of themselves wearing helmets in an effort to promote safety while riding electric scooters.

How to get customers, who often take scooter rides impulsively, to wear helmets has been one of the more intractable problems of the shared electric scooter industry. According to a recent study, only one in 190 people injured while riding e-scooters was wearing a helmet. Researchers calculated that there were 20 individuals injured per 100,000 e-scooter trips taken during a three-month period in Austin, Texas. As scooter companies grow, the need to ensure that customers are taking their own safety into account has become a central challenge.

Initially, Bird tried to...

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