DraftKings signs up real NFL players to use in ‘gamified NFT collections’ next season

New England Patriots cornerback Stephon Gilmore (24) stretches during the New England Patriots practice session in Foxborough, MA on Oct. 22, 2020. | Photo by Barry Chin/The Boston Globe via Getty Images

You only have to look at the negative response to Ubisoft’s NFT gaming announcement and the number of people chortling along with Keanu Reeves to confirm that reactions to non-fungible tokens range from disbelief to outright dislike. However, that hasn’t stopped DraftKings and the NFL Player’s Association from signing a new deal for a “gamified NFT collaboration.” The sports betting company plans to launch its collections during the 2022 - 2023 season.

As far as how the operation will work, the details are scarce. The press release describes a combination that sounds similar to the NBA Top Shot / NFL All Day model with buying and trading, plus the ability for registered owners of NFTs to use their collectibles like many trading...

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