Social media conglomerate Meta continues its tactic of buying buzz, after CEO Mark Zuckerberg promised in July that the company would pay $1 billion to creators by the end of 2022. A report from The Information details how some of this money is being spent, with Meta-owned Facebook paying creators up to $50,000 to use the platform’s Live Audio Rooms feature — a rival to the once-buzzy live audio app Clubhouse.
When you make as much money as Meta does, buying success is a reasonable tactic, at least in the short term. The Meta-owned Instagram, for example, has been doing the same to boost its TikTok-rival Reels, paying creators up to $35,000 to post to the platform.
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Facebook is paying musicians and creators up to $50,000 to use its live audio features
![Facebook is paying musicians and creators up to $50,000 to use its live audio features]()
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November 19, 2021
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