Twitter said Tuesday it will start adding full-screen ads to Fleets, its disappearing tweets that sit in a row at the top of users’ mobile Twitter interface. Introduced last November, the Fleet format — a clone of Instagram and Snap’s Stories — has apparently been successful enough that Twitter now wants to try to make money from it.
“Fleet ads are full-screen billboards for advertisers,” Twitter senior product manager Justin Hoang and global product marketing manager Austin Evers wrote in a post announcing the ads. It’s partnering with a “handful” of advertisers in what it calls an “experiment,” making the Fleet ads visible to a limited group of US users on iOS and Android.
The ads support images and video in 9:16, and videos can be...
from The Verge - All Posts https://ift.tt/3p861fl
Twitter’s Fleets are getting Stories-like ads
![Twitter’s Fleets are getting Stories-like ads]()
Reviewed by Benny
on
June 01, 2021
Rating:
No comments: