Ford is set to unveil its next major electric vehicle, the F-150 Lightning, at 9:30PM ET on Wednesday, May 19th. But this isn’t just another EV event. An electric version of the automaker’s iconic F-series pickup truck is a very big deal for Ford, for the auto world, for car buyers, and even for the US economy.
Ford is very proud of its F-series trucks, and for good reason. It’s the bestselling truck in the US for 44 years. It’s also the bestselling vehicle in the country, period. According to Edmunds, F-series trucks are the most popular vehicle in 30 out of 50 states in the US.
That means the F-Series trucks create a huge windfall for Ford. The Detroit automaker netted around $42 billion in revenue in 2019 from nearly 900,000...
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Ford F-150 Lightning: what to expect from the automaker’s first electric pickup truck
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May 18, 2021
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