Apple CEO Tim Cook rarely provides details on unannounced products, but he offered some hints about Apple’s thinking on augmented reality and cars in an interview with Kara Swisher for The New York Times this morning.
When it comes to augmented reality, he agreed with Swisher’s framing that the tech is “critically important” to Apple’s future and said it could be used to enhance conversations.
“You and I are having a great conversation right now. Arguably, it could even be better if we were able to augment our discussion with charts or other things to appear,” Cook said. He imagines AR being used in health, education, retail, and gaming. “I’m already seeing AR take off in some of these areas with use of the phone. And I think the promise...
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Tim Cook says Apple wants to use AR to make conversations better
![Tim Cook says Apple wants to use AR to make conversations better]()
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April 05, 2021
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