WarnerMedia is set to launch an ad-supported tier for its HBO Max streaming service this June, and executives are hoping that having a cheaper option will help boost subscriber growth.
AT&T didn’t provide additional information in a press release sent out, including price or exact launch date, but noted that HBO Max will also launch in about 60 markets outside of the US in 2021. WarnerMedia CEO Jason Kilar recently spoke about the incoming advertisement supported tier at the Goldman Sachs conference, noting that “most people on this planet are not wealthy.”
“And so if we can wake up and use price and be able to kind of invent and do things elegantly through advertising to reduce the price of a service, I think that’s a fantastic thing...
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HBO Max will debut its cheaper, ad-supported tier in June
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March 12, 2021
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