When Facebook lifted its ban on political ads in Georgia, local News Feeds became dramatically more partisan and less informative, according to research published on Tuesday by The Markup.
Facebook banned US political advertising in the wake of the November 3rd presidential election as part of its broader effort to fight election misinformation. However, the platform partially lifted the ban on December 16th, allowing ads specific to the Georgia runoff on January 5th.
To study the effect of those ads, The Markup paid 58 Facebook users in Georgia to provide data on the content that appeared in their News Feeds in the weeks leading up to the runoff election. The resulting data (which is available on Github) showed a huge change in users’...
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Facebook ads made News Feeds in Georgia more partisan and less informative
![Facebook ads made News Feeds in Georgia more partisan and less informative]()
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January 05, 2021
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