Spotify is continuing its pursuit of podcasting talent. Today, the company announced that it’s partnering with filmmaker Ava DuVernay and her Array media collective to launch exclusive scripted and unscripted audio programming. Those shows will come out of Spotify’s Gimlet team, and Spotify didn’t offer any preview of what the new programs might entail.
DuVernay is just the latest in a string of high-profile talent deals Spotify has inked. It locked down Joe Rogan’s show exclusively last year, as well as new shows from Kim Kardashian West, Prince Harry and Meghan Markle, as well as the Obamas’ production company Higher Ground. It’s also acquired notable podcast networks, including Gimlet Media, Parcast, and The Ringer.
The strategy with...
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Ava DuVernay is the newest celebrity to sign a Spotify-exclusive podcasting deal
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January 21, 2021
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