COVID ruined weddings, so now people are eloping on Instagram

Illustration by Claudia Chinyere Akole

By the end of March, every single one of Kat Ferguson’s clients had canceled or postponed their wedding. Her company, Little Creek Events, had 20 receptions scheduled for the spring and early summer of 2020. After the pandemic hit, it had none.

“I went into my own time of reflection,” she says. “I got very quiet on Instagram. I didn’t feel like there was anything that I could post that was relevant or kind. I couldn’t post about weddings when people were canceling their weddings.”

Ferguson’s company is based in Ojai, California, an artsy enclave at the base of the Topatopa Mountains near Santa Barbara. Prior to the pandemic, couples from all over the world flew there to host their events. Weddings ranged from 120 to 180 people, and a...

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