YouTube says gaming ad views to fundraise for Black Lives Matter violates policies

Illustration by William Joel / The Verge

YouTube has warned against videos that try to game its Adsense system by encouraging viewers to repeatedly watch the video or click its ads to drive up revenue. The behavior has emerged as YouTubers have attempted to find creative new ways to support the Black Lives Matter movement, with some promising to donate the ad revenue generated by their videos.

The hope was that encouraging repeated viewings or ad clicking would allow viewers to contribute to a worthwhile cause even if they didn’t have the resources to donate money directly. Now, however, some of these videos are being taken down, Variety reports.

While YouTube says creators are free to donate ad revenue generated from organic views, it says that attempts to artificially inflate...

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