Illustration by Grayson Blackmon / The Verge
It’s far too easy to make fun of Quibi. That’s the first problem. You can start with the name: an overly cute mashup of “quick bites.” It’s easy to say but difficult to attach meaning to — hence a bizarre Super Bowl ad campaign dedicated to explaining it. It’s Netflix, but only for your phone and mostly for those idle moments that are long enough to be felt, yet brief enough that you wouldn’t turn to anything but your phone. You know: waiting in lines, pausing to sip a coffee, sitting in a car while someone runs into a store to grab something. That’s Quibi’s second problem: it was created for a world that doesn’t really exist anymore, one put on hold by a pandemic.
This makes Quibi a harder sell. TV to watch while you’re doing something...
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Quibi’s shows are fun, familiar, and a little forgettable
![Quibi’s shows are fun, familiar, and a little forgettable]()
Reviewed by Benny
on
April 06, 2020
Rating:
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