Photo by Jason Kempin/Getty Images for Dyson
James Dyson is terminating his electric car project. The British entrepreneur announced the news in an all-staff email on Thursday, a copy of which was obtained by The Verge, saying that he and his board of directors decided to stop the effort after unsuccessfully trying to find a buyer.
“The Dyson automotive team has developed a fantastic car: they have been ingenious in their approach while remaining faithful to our philosophies,” Dyson wrote in the email. “However, though we have tried very hard throughout the development process we simply can no longer see a way to make it commercially viable.”
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Dyson abandons electric car project
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October 10, 2019
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