This label means your laptop has nine hours of real battery life, guaranteed

Photo by Chaim Gartenberg / The Verge

Intel is embarking on a branding effort that’s designed to make it easier for consumers to choose a laptop that achieves a minimum set of requirements for battery life and speed. Starting today, you’ll begin to see a label that says “Engineered for mobile performance” next to laptops that last nine hours on a charge, go from sleep to browsing the web in under two seconds, and perform just as quickly when unplugged.

Intel says laptops that get the label will need to pass a verification process with Intel’s engineers, and it has more than 100 partners on board.

For a variety of reasons, it won’t be as big a deal as “Intel Inside” was in its day, nor would it be fair to call it the de facto successor to the “Ultrabook” brand you may have...

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