Facebook is adding new requirements for political advertisers, the company said on Wednesday, as part of its efforts to make the platform more secure in the run-up to the 2020 election. Before buying a political ad, advertisers will need to provide more information about their organization, including government-issued identification numbers. The move, which will take effect in mid-September, comes in response to some advertisers using misleading names in their disclaimers in order to disguise their identities.
“In 2018 we did see that our disclaimer process was something that could be misused,” Sarah Schiff, a Facebook product manager, told The Verge. “This is an effort to strengthen that process.”
Today’s changes mark an evolution in...
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Facebook adds new requirements for political advertisers
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August 28, 2019
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