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Entercom, one of the biggest US radio corporations, thinks podcasts are essential to the future of audio. The company announced today that it’s acquired two big names in podcasting: Pineapple Street Media, a content network, and Cadence13, an ad distribution platform and production company. The Wall Street Journal reports that the Pineapple deal is worth $18 million, and the Cadence13 deal cost Entercom nearly $50 million.
Under the acquisition agreement, Pineapple Street will change its name to Pineapple Street Studios, a division of Entercom’s Radio.com (a website and app), and will focus on creating shows and working with partners like Netflix and HBO. Cadence13 will continue to operate as is and will work with its clients, like...
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Another major radio station conglomerate thinks podcasts are the future
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August 07, 2019
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