Paramount Plus has announced a new partnership with Twitter centered around better promoting its exclusive shows and events, in addition to hosting three Twitter Watch Parties with fans for “select highly-anticipated original series.”
Or, more practically speaking, Paramount Plus would really, really like its shows to be viral on Twitter, with the kinds of trending topics and engagement that ultra-popular shows like HBO’s Succession enjoy on a weekly basis. And what better way to be popular on Twitter than to cozy up to Twitter directly?
A lot of this deal is deeply boring stuff, things like granting major Paramount Plus shows “Twitter marketing support and brand sponsorship sales rights via Twitter’s Amplify program.” ViacomCBS will...
from The Verge - All Posts https://ift.tt/31IKn9D
Paramount Plus is trying to make its shows go viral with new Twitter partnership
![Paramount Plus is trying to make its shows go viral with new Twitter partnership]()
Reviewed by Benny
on
November 10, 2021
Rating:
No comments: