YouTube’s Partner Program, which allows users to make money off their videos, has passed the 2 million creator mark, the company said Monday. The platform has helped turn YouTube into a viable business for top creators like PewDiePie and Jenna Marbles, but it’s also been the cause of consternation for the company when eligible partners — often those same top creators — do something that reflects poorly on the platform and temporarily drives away advertisers.
Creators who qualify for the Partner Program — you need at least 1,000 subscribers and 4,000 hours of overall watch time on your channel in the past 12 months — can earn money through ads, subscription fees, donations, livestreaming, and YouTube Premium revenue.
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YouTube says its Partner Program now has 2 million members
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August 23, 2021
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