Google buys Fitbit for $2.1 billion

Photo by Amelia Holowaty Krales / The Verge

Google has just announced that it’s buying wearable company Fitbit for $2.1 billion.

The news comes just days after a report from Reuters that claimed that Google was in talks to buy the popular fitness tracker company.

The acquisition makes a lot of sense: Google has spent years trying (and largely failing) to break into the wearables market with its Wear OS platform, but its struggled to make a real impact.

Fitbit’s hardware chops have always been great, giving Google a much stronger foundation to build on for future Android-integrated wearables devices. And the company’s strong focus on fitness tracking could naturally be integrated into Google’s existing Google Fit apps, too, offering Google a solid alternative to the Apple Watch’s...

Continue reading…

from The Verge - All Posts https://ift.tt/2Nx9661