Disney+ and ESPN+ will run ads promoting the premium TV channel Starz, The Verge has learned.
Disney has agreed to run the ads in exchange for streaming rights to some of its own films, like Star Wars: The Force Awakens, which had previously been licensed out to Starz, according to a person familiar with the arrangement. A display ad will appear on the login page for Disney+ and ESPN+, based on photos seen by The Verge. The ad will also appear on Disney+’s Android app and in browsers, the person said.
A Disney spokesperson confirmed that ads are part of a revised licensing deal with Starz that was made in order to have certain titles available on Disney+ at launch. Customers will see a display ad prompting them to sign up for Starz, but...
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Disney+ will run Starz ads as part of a deal to get its own movies back at launch
![Disney+ will run Starz ads as part of a deal to get its own movies back at launch]()
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November 05, 2019
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